A Guide to the Perfect Corporate Event

Posted on February 21, 2019 by Admin under Uncategorized

The Perfect Corporate Event

Corporate events can come in all shapes and sizes, whether they are product launches or trade events, from conferences to corporate meetings, a successful corporate event will bring many elements together in one single productive event. If you are looking to organise a corporate event, planning may seem like a great challenge ahead. Fear not there are many simple steps in which you can take to make your corporate event planning simple and straight forward. We have created the ultimate planning guide to help you host the perfect corporate event.

The Purpose of your Event

The aim and purpose of your event will depend on the type of corporate event in which you intend to organise. If you are organising a conference it is more than likely you will have to pay specific attention to the technical facilities or the guest speakers, you may want. Whereas if you are organising a tradeshow, you may want to place emphasis in a different area. When you understand the type of event you want to achieve, you can then go on to planning the terms of your event.

Set the Date

Venues in larger cities fill up quickly, especially during the party season. So, confirming a date should be the next thing you do. Traditionally, Thursdays are the most popular days for corporate parties in London, as they do not take up any personal time. Fridays come a close second. However, don’t disregard days earlier in the week, they tend to be cheaper and offer more flexibility when it comes to picking a venue. It all depends on your company culture. When choosing a date, remember to include an RSVP date on your emails so you’re not waiting for responses and make sure to follow up with a save the date email once you’ve picked a date.

The Venue

Your venue hire will take a large sum of your budget, your planning checklist will also need a whole section which is allotted to your venue rental and you will need to ask the following questions:
  • Cost
  • Is the date available?
  • Maximum Occupancy
  • Is there furniture, chairs, tables, visual and audio equipment?
  • Will anyone be around to maintain the venue?
  • Is there enough car parking space (if needed)?
  • Is there refreshments available?


Decide whether you need to organise transport to and from your event. If you are organising coaches make sure they are booked for suitable times so your colleagues aren’t forced to leave early or left hanging around. Using a chauffeur for a corporate event means you don’t need to worry about waiting around for taxis or others, as you’ll have a service you can rely on. Chauffeurs will ensure you’re collected and arrive on time at your chosen destinations. With chauffeur driven corporate chauffeur hire you’ll be able to arrive in style and impress your colleagues or potential clients.


Yes, we all have access to Instagram and our phones, but having a professional photographer at the event will guarantee there are quality pictures to document the event. Event photography is a fine art, between shooting for the client and for the press. The photographer’s aim is to create well-crafted news images in their own right. Papers will generally avoid images that are overly branded or plastered with advertising. Some benefits of hiring a photographer include:
  • Gain Exposure
  • Build your Business
  • Create Memories for your Business

Food & Drink

Depending on what type of venue you have chosen you will need to decide between using in-house catering or hiring external caterers. If your venue has a good reputation for serving good food, we recommend you using them, it will be the simplest and most effect way to tackle catering. Depending on which sort of corporate event you are planning, you may want to offer glasses of fizz, or tea and coffee. Pre-ordering gives you more control over your budget, but you do risk not ordering enough for everyone. If you are offering an open bar, make sure the food menu is substantial and features plenty of carbs.

Enjoy Yourself

Even though event planning can be stressful, it is equally important to enjoy the end result. Events are a great way to bring people together and connect with audience and share ideas. For this reason, make sure you reap the benefits of your hard work on the day of your event.