A universal goal that businesses have is to sell as many of their products and services as possible. This tends to be best accomplished by positioning the business in front of the target audience and offering something that solves a problem or that they can’t refuse or find elsewhere.
As a business ourselves, at GE Photography, we understand that one of the best things that a business owner can do for their business is to take the time to come up with different marketing strategies, this will help to set them apart from the competition. Marketing plans clearly outline how you will reach your ideal customers by effectively implementing your marketing strategies.
There are so many ways you can promote your business and with the right mix of activities you can identify and focus on the most effective marketing tactics for your small business, take a look at some of our top tips to help you promote and grow your brand and company.
Whether it’s for a website, a brochure, to use on your social media channels or a flyer, when it comes to revamping your marketing materials, professional photography is a must. You can showcase your products, services, even team members through photography, every business, no matter the industry can benefit from having professional photos on their website. No one wants to see standard stock images; your potential customers want to see real images of what you’re all about. Luckily you’re in the right place and at GE Photography, as an experienced photographer offers a range of commercial photography services.
Websites are essential and they work, no matter what your business or profession, a website can generate business, promote goodwill among customers and prospects, as well as deliver strong marketing messages, whether your business is small, large or in between, a well established brand or a brand that is brand new. People are using the web in greater numbers, more and more, every day, even if you’re a completely small local business, service, contractor or consultant, odds are that people have used search engines to look for your website, and if you don’t have a website, you’re not going to be seen.
Business cards tend to be one of the first things that’s considered in business networking, it’s not an accident that business cards are a staple for all of the face to face interactions that you have in your business. It’s essential that your business cards are well-designed and thoughtfully organised to ensure a positive impression on the recipient.
Stickers aren’t just for children, we all use stickers and in business we know that personalised business labels and stickers are powerful and a cost-effective way to advertise your brand, services or products. If you only see stickers as the star-shaped, sticky prize that you get as a child, it’s time to take a fresh look at this great way of promoting your business with stickers.
Promotional items tend to be some of the most popular types of corporate gifts. The branded pen is known as one of the most relied upon business gifts. A pen is certainly practical and useful so are some other more interesting business or corporate gifts. One of the rules is to keep them as simple and conventional as possible, at the same time, this can also give you the ability to become more creative and artistic. Giving gifts that people will use will be your best bet, everyday items will ensure that your brand stands out as it is used every day.
Traditional methods of marketing to customers such as advertising or direct mail can become less and less effective, businesses are turning to social media to connect with customers in positive ways, influencing them to invest in their brand. It’s important to consider how social media connects, communicates and collaborates as individuals, the key is to focus on how best you can use the medium to connect with your potential customers.
Whilst the content debate has increased over the last couple of years with the rise of video and other new digital media, digital content is tremendously important and when it comes to redirecting all of your marketing efforts to digital, think again. Print media is still a very important marketing medium and shouldn’t be forgotten about in the digital world. Print has existed for centuries and amongst the modern digital revolution, print has not just held its own, it’s strengthened in its position. Print is a physical form of a brochure, guide or catalog and is untouchable when it comes to being an advantage over other digital formats, including which are more flippant and temporary.
The Perfect Corporate EventCorporate events can come in all shapes and sizes, whether they are product launches or trade events, from conferences to corporate meetings, a successful corporate event will bring many elements together in one single productive event. If you are looking to organise a corporate event, planning may seem like a great challenge ahead. Fear not there are many simple steps in which you can take to make your corporate event planning simple and straight forward. We have created the ultimate planning guide to help you host the perfect corporate event.
The Purpose of your EventThe aim and purpose of your event will depend on the type of corporate event in which you intend to organise. If you are organising a conference it is more than likely you will have to pay specific attention to the technical facilities or the guest speakers, you may want. Whereas if you are organising a tradeshow, you may want to place emphasis in a different area. When you understand the type of event you want to achieve, you can then go on to planning the terms of your event.
Set the DateVenues in larger cities fill up quickly, especially during the party season. So, confirming a date should be the next thing you do. Traditionally, Thursdays are the most popular days for corporate parties in London, as they do not take up any personal time. Fridays come a close second. However, don’t disregard days earlier in the week, they tend to be cheaper and offer more flexibility when it comes to picking a venue. It all depends on your company culture. When choosing a date, remember to include an RSVP date on your emails so you’re not waiting for responses and make sure to follow up with a save the date email once you’ve picked a date.
The VenueYour venue hire will take a large sum of your budget, your planning checklist will also need a whole section which is allotted to your venue rental and you will need to ask the following questions:
- Is the date available?
- Maximum Occupancy
- Is there furniture, chairs, tables, visual and audio equipment?
- Will anyone be around to maintain the venue?
- Is there enough car parking space (if needed)?
- Is there refreshments available?
TransportDecide whether you need to organise transport to and from your event. If you are organising coaches make sure they are booked for suitable times so your colleagues aren’t forced to leave early or left hanging around. Using a chauffeur for a corporate event means you don’t need to worry about waiting around for taxis or others, as you’ll have a service you can rely on. Chauffeurs will ensure you’re collected and arrive on time at your chosen destinations. With chauffeur driven corporate chauffeur hire you’ll be able to arrive in style and impress your colleagues or potential clients.
PhotographyYes, we all have access to Instagram and our phones, but having a professional photographer at the event will guarantee there are quality pictures to document the event. Event photography is a fine art, between shooting for the client and for the press. The photographer’s aim is to create well-crafted news images in their own right. Papers will generally avoid images that are overly branded or plastered with advertising. Some benefits of hiring a photographer include:
- Gain Exposure
- Build your Business
- Create Memories for your Business